Measures
Our campaign contains three bits one to occurred to your different and partially overlapping dates (as the found regarding the timeline during the Figure step 1 ): (i) a strategy revealed to the MSM relationships programs and websites, (ii) advertisements on websites of gay events and you can nightclubs and you will (iii) a poster and postcard-established campaign from inside the nightclubs and you may gender-on-premises venues and you can throughout the a homosexual-lesbian street event. To your strategy for the matchmaking programs and you will other sites, we computed brand new frequency from ads found and then click-as a result of pricing (CTR) and you can examined the fresh new separate aftereffect of format and you may system on count regarding ticks having fun with a negative binomial regression model. We analyzed the brand new procedures? achievement because of the the come to (i.e. number of impressions, number of clicks into the an advertising, level of webpage visits on the SOHSA outbreak site) and you can impact (experience in the fresh new outbreak on MSM community and you will reduction in what number of times) playing with a survey within a homosexual-lesbian road event and you may comparing the fresh new break out path with other nations.
Page check outs towards English and you may Italian language types of the newest SOHSA outbreak webpages weekly, regarding ways launched 
throughout the a good hepatitis A good break out one of boys who have intercourse with people, Berlin, 2017 (letter = 17,163)
Venture to your dating applications and you can websites
e. smartphones, tablets), and you may a bundle away from 7 other sites available of the mobile devices and you can desktops had been as part of the promotion during a period of step 3 days. Advertisements into Grindr, PlanetRomeo and also the web site plan have been displayed that have slightly varying running times anywhere between (month 10–13, the analysis period), directed at pages whose GPS was receive from inside the geofence away from Berlin at the time the fresh offer are revealed. Geofencing out-of adverts found towards websites are predicated on web browser submission away from area (city) when a webpage is actually accessed.
Every adverts were regarding a webpage of one’s SOHSA when you look at the Berlin containing guidance in german and you may English about the lingering hepatitis A beneficial episode, HAV signal paths, chance activities specific so you can MSM and recommendations for insurance policies-covered HAV vaccinations to possess MSM. The amount of times an ad try shown towards the an app otherwise web site while you are went to by a person is actually shown since ‘post impressions’. Record and you can depending of each day simply click quantity during the promotion was done by company of your applications and you may other sites having fun with record pixels of the advertisements.
Advertising was designed once the GIF data files for the about three more platforms: a thin banner (320 ? fifty px to own cell phones; 728 ? ninety px to possess tablets and desktops), a media-measurements of rectangle (3 hundred ? 250 px to have mobile devices; eight hundred ? 400 px to own tablets and you can desktop computer) and you will the full-display structure for cellphone explore (320 ? 480 px). All of them contained a blinking symbol together with the text message line “Click here and you can manage yourself!” changing in german and you can English (find Profile 2 ).
Toward Grindr, 200,000 banner impressions and 66,666 interstitial full-screen thoughts was ordered. Interstitial complete-screen adverts safeguarded the fresh screen of the machine app and you can had been typically showed during the sheer transition things regarding the move away from a keen app (we.age. ranging from issues). The consumer had the substitute for sometimes faucet into full-monitor advertisement and continue to its interest otherwise personal it and you will come back to this new software.
More PlanetRomeo as well as the website plan, five hundred,100000 thoughts various limited and you may full-screen advertising were distributed. The latest plan away from other sites included in the strategy contained gay on line periodicals and additionally MSM social networking sites and you may matchmaking websites: planetromeo/de, and
Scruff spends a free offer program (Benevolads), designed for low-finances and you may personal health reasons. Free, geo-focused advertising are created with a self-provider device that requires a google membership. Ads are manufactured of the posting a picture and you can inserting a book range. Using the membership allows recording out-of appropriate started to and you will wedding analytics (quantity of impressions and you will ticks) being current several times a day into the strategy. Start and you can prevent dates of your own Scruff venture just weren’t changeable but immediately set to a hundred weeks; quantity of impressions displayed in the promotion wasn’t variable often. So that evaluation anywhere between various other digital mass media networks, i within the study only those analytics out of Scruff you to definitely was in fact obtained from inside the investigation several months (ten February to 1 April).