Media technologies provide a wide range of platforms for business to engage with consumers in new ways. Out of virtual reality medical simulators used by medical companies, to streaming video providers that make it feasible to watch the most current blockbuster movie at home, multimedia technology will help businesses reach their customers over a whole new level.
In contrast to traditional media including printed books, newspapers and magazines which utilizes analog broadcasting models, new media channels uses digital computer technology with regards to distribution. Types of new media channels include the Net, websites, pc multimedia, video visit homepage games and Bluray disks. It also includes digitized and converged forms of classic media including television applications, feature motion pictures and music CDs.
Although the term fresh media is actually associated with cyberculture, scholars have got argued it is more accurate to consider it as being a broad term to describe ethnical objects that use digital software for distribution and exhibit. They have also outlined the positive cultural implications of new media.
Also to allowing individuals to communicate with each other around the globe, new advertising can create a perception of community and a feeling of belonging for those who share common interests through blogs, community forums and great example of such. This is especially true of the rise of online communities including Facebook and Twitter. It is suggested which the potential for these kinds of communities and the capacity to connect with persons from around the globe has the capacity to change the nature of society.